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Threader Urban Clothing Partners With Hip Hop Icons The AmountBoyz PDF Print E-mail
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Written by Brandy Varnado   
Wednesday, 24 June 2009 14:12

Streetwear clothing company Wildchild Nation, LLC announces a new partnership with renowned dance crew, the AmountBoyz. Wildchild Nation will provide online distribution of the AmountBoyz' collection of garments and products as part of Threader, the first online streetwear marketplace for choreographers and entertainers.

Earlier this year at an underground industry event in New York City, Wildchild Nation co-founder, Luam, approached the AmountBoyz' founders Anthony "Antboogie" Rue II and Adrian "Adubz" Wiltshire. "Threader brings the hip hop dance industry's premier choreographers, artists and dance crews together all under one virtual roof. We knew our line-up wouldn't be complete without the AmountBoyz, so we approached them before they returned to Madonna's Sticky and Sweet tour to seal the deal."

Antboogie remarked, "We're excited about expanding our brand and reaching our audience in a new way." Adubz continues, "With Threader, we can offer our global audience a way to support our movement and even pre-purchase tickets to our events. They make it simple."

Wildchild Nation, the leader in hip hop dance-inspired urban clothing, created Threader as an online lifestyle streetwear marketplace where partners such as the AmountBoyz can reach their audience and cross-promote with other partners' audiences, and offer them a way to monetize their brand. Threader is the first site of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments and even event ticket sales. Each service is offered a la carte and together serve to unify the larger hip hop dance movement. Wildchild Nation launched the Threader service on June 15, 2009. The AmountBoyz' hip hop clothing is currently available at: www.threaderstyle.com.



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