Behind The Music
DJ Kay Slay: More Than a DJ PDF Print E-mail
Features - Behind The Music
Written by Concrete J   
Tuesday, 20 October 2009 00:00

"I’m into artists that knows how to spit. I am from an era where TALENT COUNTED in the culture, I’m not into any trickless magicians."

A lot of rappers can’t even make it up to 40 years old in the game but this DJ/Entrepeneur made it, and more importantly he watched Hip Hop Come into existence. If you don’t know his name then you’ve been living under a rock. If you are familiar with him then let me just tell you that you are stil behind, The wisdom that comes out of this “G” mouth is one that a lot of rappers need to sit back and take notes on because Dj Kay Slay is definitely More then just a Dj!

Okay, So this is going to be a re-introductory class for those who aren’t up on their DJ game, whose been living under the a rock, Introduce yourself to them. Let them know what exactly it is that you do and where you are repping?

Well this is Dj Kay Slay, “The Drama King” I’ve been a Dj for over 30 years. I was a 7 time mixtape award champion, I retired from doing the mixtapes. I have 2 radio shows, Hot 97 in New York City. and Series Satelite radio XM 66,  I am an A&R for Ray J. I am currently working on my 4th compilation, I can go on and on but don’t want to bore ya.

Lol, That’s a long resume and very impressive. What inspired you to become a DJ?

Well coming from the Hood, My friends and I were always looking to find something to do take our mind of the fact that we weren’t in a good position to do anything. There was a older brother in my projects that respected the way I carried myself; you know humbled, well-kept and respectable. He use to take me to his house and have me Dj for his house parties. So as time went on I began to like it and that was in 1977 before the technique turn tables.

Wow! So you have longevity in the game. Who were or are some of your influences?

Definitely. That was before Hip Hop. I watched Hip-Hop come into existence. This was during the time of Disco. Disco was the thing back then. As far as influence, definitely Pete Dj Jones, Grand Master Flash, Afrika Bambaataa, those were the names I heard coming up you know when Hip Hop actually came into existence. Those are the people that stuck with me because they were doing it on a level that I wanted to do it on.

Because you are a DJ, people expect you to listen to music all the time, it’s in your job description, but I want to know who do you listen to? Whose CD’s do you go home and rock in your system?

Well if I’m going to listen to Hip-Hop, you can catch me listening to Raekwon, Ghostface, really anybody from The Wu Tang Clan. I like Busta Rhymes, Bun B from Ugk. RIP (Pimp C) 50 cent. I’m into artists that knows how to spit. That has some type of lyricism. I’m not into the party records and things of that nature. I am from an era where TALENT COUNTED in the culture so I’m not into any trickless magicians. Other than that you can catch me listening to classics such as; Earth Wind and Fire, Luther Vandross, Ohio Players, Bobby Brown. Believe it or not I get a lot of my ideas for some of my projects from the classics. That’s the real music that a lot of cats ain’t making no more. So I’m kind of stuck with that.

Taking from your comment, “ You’re from an era where talent counted”  How do you feel about MTV’s list of MC’s this year?

That list is somebody’s opinion. You know opinion is like an asshole, everybody has one. But I will tell you for sure that is not the top HIP-HOP MC’s Lyricist of the year. That list is the top Popular list. That’s what that is. Those are the most popular people in Hip-Hop at this time. Those are not the most lyrical top rap artist in the game right now, if it is somebody needs to kill me because I don’t know what rap/lyricist is anymore. But like I said that’s somebody’s opionion. Why Eminem wasn’t in the list? His album went platnium when you go lyrical. They had Raekwon at #10, that’s disrespectful. I could go down the line but I’m not here to debate on someone else’s opinion. But two thing for sure that is not the top rap artist list in the game right now, it’s the most popular.

Thanks for sharing your point of view. How long have you been in the industry?

When you say the industry, I would have to say 2000-01 that’s when I received my first deal with Violator from Chris Light. Shout out to him he was the first one to give me an opportunity. As far as the industry. As far as the game? All my life.

How did you end up working for hot 97?

I was really hot on the streets and I was blessed to get a call by Tracie Claudy who was running things at the time. She told me that she wanted to meet with me. When I got there she said that she never had Funkmaster Flex so much in her office about  a situation. She was real clear, she said she didn’t really listen to mixtapes and she wasn’t sure what exactly I did but whatever it is I was doing she needed me up there. She asked what it would take to get me up there and I said let me be who I am on the street on the airwaves, don’t alter. She said no problem and that was that. Radio came to me.

With the internet being used as the “Electronic DJ”, by that I mean it’s so fast and new artist as well as well known artist are using it to leak their music. It seems that being a successful DJ/Entreuper nowadays is a very difficult goal to accomplish in this industry. Do you think the DJ is a “dying” breed?

I mean they done attempted to dust of the Dj’s on several accounts. It began back when they first made CD’s and replaced it with the Dap. That made it where somebody could do a show and not even use a DJ. If you remember back in the days,  every MC use to have a Dj there live, cutting and as time evolved, Dap’s and instant replays were used to replace us. This ain’t something new that’s been going on but at the end of the day we (DJ) the backbone and foundation of the whole Hip-Hop culture. Without us a lot of these Cat’s would be lost, a lot of the labels would be lost. I also think just the way they tried to X the Dj out, this is why the music sales are down these days and the industry is the way it is. We are the ones who knows what’s hot, we are the ones that always dictated the good music and now, we got these jerks and a lot of these labels that read a book they think they are A&R’s and high profile executives. They are putting out artist that they are financially gaining from. What happens is after that artist make that one hit or that one album you don’t hear about them anymore because they grabbing some other artist. There’s no artist development, Nobody looking for real talent. The game changed from the love of the culture to the love of the dollar now and that’s what wrong. The internet gives them the avenue for them to fuck the Dj that knows what they’re talking about. They go and throw the music out themselves.

Has it affect your work in anyways?

It damages the Dj to a degree. But at the end of the we always going to eat. It hurts us but it hurts the individuals more that’s in the game because if you notice we are still here. Funk Master Flex is still here. Early 40’s. Grand Master Flash is still here, early 40’s.  I’m here early 40’s, Kool Herc is still making money, Dj Hollywood is still making money, Mr. Cee, Chuck Chill out, Kid Capri, everyone I named is 40 plus. How many 40 plus rappers that’s still in the game? People need to analyze who’s going to be here for a while and who’s not. It has’nt really hurt me because I have a relationship with the artist that I deal with. I still have my exclusivity rights. I’m one of the lucky people that could do that.

Let’s talk about your albums; when creating an album do you go out looking for new acts or do you play it safe and stick to well known artist? I guess my question really is are you the “Mr. DJ” that new acts can still come to or have you reached a new level where you work only with recognizable artist?

Everybody knows I’m well grounded and it’s always going to be that way. If you listen to my radio show on Hot 97, I always play up and coming artist but I also play established artist. My whole platform from day one was always dedicated to up and coming artist. I always have a record on my albums with a  new artists. That’s my M.O and I have plenty of people that would attest to that. On my album  I have 4 records on their with up and coming album. I have J Rock, Locksmith, Staci Adams, Big Rich, hoodstars on the west coast etc. In New York I have Nina B, Grip, Lucky Don, these are all artist you probably never heard off. Now on the flip side I have exclusives with 50 Cent, Jim Jones and lloyd Banks, Tony Tayo and Patt Poose. Twista with Bun B, and I have my single with Busta Rhymes with Jim Jones, Ray J and Plies on it. So I got both sides of the game.

Now, you’ve worked with a lot of well known artist, why do you think you are one of the most respected DJ’s in the game?

Well for one, Just like the title of my album, I’m more then just a DJ. I’m from the streets. I politic with street cats. I don’t want to be in Hollywood. When I go to L.A, I go to compton and watts and the projects. I move around like a real street G and they respect that. I’ve always been a strong believer that if I have to be scared of my own people then I need to go to another planet.

You’ve been in the game for a while and I’m sure at times doubt creeps in, what keeps you motivated?

I think the death of my Grandparents. I love my mother, but there was a time in her life where she had to do what she had to do and she couldn’t do it with me there. So she put me with her parents and they raised me. I went through a lot of trial and tribulations in the street. I was young and doing a lot of stupid stuff but in their last days they got to see me change my life but they didn’t really get to see all of their success. It kind of bothers me that at the time they were alive I was going left but they got to see me go right. I feel like if I fail, I’m letting them down. I feel like I owe that to them. I owe this to them, this has got nothing to do with business, this is personal.

Wow. Thanks for sharing that. What advice would you give someone trying to get to the level where you are?

First off,  try to be the best of your own talent and not the worst of somebody else’s. Don’t follow Be a leader. Whatever you do, do what you do. Be a original. Sometime you have to know when to back down and keep it moving. My intention wasn’t to be one of the biggest Dj’s but I wanted to be in the industry so I had to try other things. I didn’t want to be an intern so I did the mixtape thing, my point is stick with what works for you and not what works for somebody else. Be the best of your own talent. Everything you see on T.V. ain’t what it appears it to be.

That was great. Now for your many loyal fans, how can they reach you?

They can speak to me on twitter. @thedramaking. Other then that, I’m on hot 97 they can call me there.  And every now and then I’m on my space.

So just to switch it up real quick, I have a final question that I think a Dj/ Entrepeuner in the game like yourself needs to answer. In your opinion, is it possible for the game to have a successful female MC that has longevity and remind us that ladies can spit and be as successfully as male rappers in this game?

At the end of the day in order to have a powerful- highly respected female MC with longevity in this game, she’s going to have to come in the game on a different aspect then Lil Kim and Foxy Brown because that’s been done. We need a different topic. We need a female with a quality record to make it happen. I have a record on my album called Bad Girls with Remy Ma, Jacki O, and Adonis the Amazon.  Adonis is a real powerful MC coming from Philly. I also have a record with NiNa B from Brooklyn. So there is a lot of female rappers that are good out here but I think there’s a sour taste left in the industries mouth because of the way a lot of them turned out in the end. Things can change though, we just need a female with a powerful record and a powerful image that’s talking a whole different way then we’ve heard from the other succesfull artist like Lil Kim, Foxy and Eve. It’s possible. Anything is possible. 

 
J. Strong: The Future PDF Print E-mail
Features - Behind The Music
Written by Paige Vermillion   
Sunday, 04 October 2009 15:04

Talented is a word that is often overused and, in some cases, misused. But in this instance the word 'talent' has real meaning when describing the abilities of this producer / rapper. J. Strong, a Philadelphia native, has only been in the game for a 'minute' but he certainly seems to know to have learned fast. His style is unique; a blend of truth and smarts and he brings all this to his collaborations with other artist. Still, it doesn't hurt to be blessed with being able to work with top of the line record labels which feature artists such as Fabolous, Jamie Foxx, Clipse, Young Gunz and many more. This 28-year-old also isn't bad as a pure rapper either, giving big performances and that really demonstrate what he what's inside him. Lately, he has been working harder then ever, and this drive has gotten him where he is now. Still, he is not ready to rest or stop anytime soon. Check out the interview below to get to know J.Strong a little better.  
 
 

OSHHS: How did you think of the name J.Strong? 

J.Strong: My business partner, Rick Young, came up with J.Strong. One day I came into the studio, and he called me J.Strong.  He was just playing around, but somehow it just stuck.  I'll always thank Rick for that. 
 

OSHHS: How long have you been producing and rapping? 

J.Strong: I have been producing and rapping for about 18 years.  
 

OSHHS: If you could only do one, would you rather produce or rap? 

J.Strong: Definitely produce. 
 

OSHHS: Who were some of your influences growing up and now? 

J.Strong: My brother taught me how to DJ when I was 9 years old and that made me want to produce.  My father was a huge influence as well.  Rick Young schooled me about being a business man first, a producer second, but my main influence was Sean “Puff Daddy” Combs. 
 

OSHHS: Do you have a favorite artist that you like to work with and, if so, why? 

J.Strong: Yes, I do.  But rather than focus on current artists I already work with, I like to think about whom I'd like to work with next.  For example, I would like to do a whole album with Mase & Diddy.  I think it would be a classic album for all Bad Boy fans. 
 

OSHHS: What do you think about the direction of hip-hop and rap today? 

J.Strong: I think it's alright, but needs improvement. The politics of the music industry has changed.  Music always does a 360 and balances out.  We're just in a half and half time - half good, half garbage. Some artists are just confused on what good music is. 
 

OSSHS:  Do you have any new projects you're working on? 

J.Strong: I'm currently working with a talented young lady that's signing with Bad Boy. Her name is Tracey DeLara; Google her to check out her music. 
 

OSHHS: Where can people check out J.Strong? Have any Plugs? 

J.Strong: You can check out J.Strong at www.jstrongmusiconline.comwww.myspace.com/jstrongthefuture and www.twitter.com/JStrong365.

Last Updated on Monday, 19 October 2009 11:52
 
Alex Borrero: The CEO PDF Print E-mail
Features - Behind The Music
Written by Brandy Varnado   
Saturday, 03 October 2009 12:48

 

He gained entrance into the industry by managing one artist; now, as CEO of the Dream Big Hustle Hard Firm he oversees the careers of many. With over 9 years of experience, he has worked with many of raps’ elite including Slip N Slide Records and Bad Boy Worldwide. Lex, as he prefers to be known, has launched an on-line music conference that allows artists to network as well as receive feedback on their music. After successfully bringing the “Dream Big” showcase to a live audience in Miami earlier this year, Lex has decided to take this show on the road traveling across the country to cities like Chicago, Atlanta and Los Angeles.

 

As he is currently traveling, Lex provided One Stop Hip Hop Shop with an exclusive interview regarding his career, his company and his future goals. Not to mention some valuable advice for upcoming artists out there so pay attention.

 

OSHHS: What's your full name?

 

LEX: Alex Borrero

 

OSHHS: So, I understand that you are a CEO, but what was the first job you ever had? What did it teach you?

 

LEX: Well I started in the industry really young so I didn't have a (quote on quote) real job. I began managing a Latin artist with no experience or knowledge of the business. Then at 15, I was able to secure label meeting for him and with time a distribution deal. This period of my career taught me that you can do anything as long as you Dream Big and Hustle Hard.

 

OSHHS: How did you become involved in the music industry? 

 

LEX: I was selling candy in school to feed my sneaker fetish but it wasn't enough so, one day I noticed that there was a kid who would beatbox and spit during lunch and would always get a crowd. I approached him and we made a record and sold it in school for $3 and the rest is history.

 

OSHHS: I'm very intrigued by the name of your company, Dream Big/Histle Hard, how did you end up choosing that name?

    

 LEX:  Well, I owned a company called Dream Big Management and my long time friend and my once business partner owned a company called Hustle Hard Media, so when we joined forces it was a natural fit.

 

 

OSHHS: Alot of people dream big, but dont necessarily hustle hard and vice versa. How can your firm help those people? or does it? What exactly do you do?

 

 

LEX: The DBHH Firm is an Artist & Brand Development Firm, we provide every service an artist or a corporation needs to take an Idea or dream and introduce it into the market place.

 

OSHHS: Tell me a little about Dreammbighustlehard.com, what is the purpose of the site?

 

LEX: Dreambighustlehard.com is the online music conference, its purpose is to educate as well as create opportunities for up and coming artists, producers, managers etc.

 

 

OSHHS: You had your "Dream Big" Showcase in South Beach in August, how did that go?

 

 

LEX: Amazing, Great turn out, dope talent and a crazy panel of industry taste makers.

 

 

OSHHS: Tell me a little about the artist that won the competition. What prize/services did he walk away with? What was unique about the artists that separated him from the rest? What potential did you see?

 

 

LEX:  His name is Fo-Fif, he came all the way from the West coast, the kid got hits and what I like to call a "StarSwag" the dude just killed it. He will be receiving $2000 in artist development prizes as well as 3 label meeting with A&R's from Bad Boy, Slip N Slide and Interscope.

 

OSHHS: The SouthBeach Showcase was successful enough for you to contemplate a tour. Describe to me the preparation that is going into making that tour happen?

 

 

LEX: Well right now we are booking the venues for Dallas, Boston Chicago, Germany and Los Angeles. We are also securing sponsors and then we will be ready for the promotions in mid November.

 

OSHHS: What advice would you give artists entering this competetition or beginning a music career?

 

 

LEX: Learn to establish a unique sound, and learn from those that are at the level where you want to be. A lot of artist have to much pride to learn and thats the reason they don't make it. Aside from that I would say learn how to network, relationship are the key to success in any business

 

OSHHS: You have quite an impressive resume. With all that you've already accomplished, what else is ahead? What is Lex still dreaming of?

 

 

 LEX: A future in the Film industry, its my first passion. I want to write and direct films as well as use my career and influence to create an international youth ministry.

 

OSHHS: Is there anything else you'd like people to know about you, your company or any of you endeavours?

 

 

LEX: Yes If you trying to make it, you need to come see us!

 
Cool and Dre: Meet the Maestro's PDF Print E-mail
Features - Behind The Music
Written by Chirstopher Castro   
Monday, 21 September 2009 01:05

 

Most producers can drop a few hit records and then just keep on riding the success, but Cool and Dre work more like a factory than a production duo.  In addition to dropping beats for names like Fat Joe, Lil Wayne, Queen Latifah, etc., the two are responsible for Rateyourdemo.com (an excellent website that I recommend all up and coming producers/artists visit), producing Justin Timberlake’s latest project, Free Sol, and working as music supervisors for the aforementioned Latifah’s newest film project, “Just Wright.”

      The hip-hop production maestros were kind enough to share a few words regarding projects old and new with One Stop Hip Hop Shop via email: 

Onestophiphopshop: Tell me about your role as Music Supervisors for the upcoming film "Just Wright" featuring Queen Latifah.  Will any of the songs from the movie be

on her upcoming album? 

Cool and Dre: Our role as Music Supervisors for “Just Wright” is helping fill in the music that's synced into the film, from already recorded material to the actual creation of music for a scene. The director gives the direction and the team involved helps bring it to life. 

Onestophiphopshop: What are the latest developments with Lil Wayne's new album “Rebirth?”   

Cool and Dre: Scheduled to be released thanksgiving weekend. The album is crazy! He is giving the world some music gems on there. Get ready! 

Onestophiphopshop: Can you please provide a little background information on Free Sol with Justin Timberlake and Lloyd?  How did you get involved in the project?  What

kind of sound can we expect? 

Cool and Dre: Free Sol is dope!  Four man band from Memphis. We got in the studio and made some crazy music, real aggressive and real melodic at the same time. Free killed the verses. They sing, rap, and play instruments! Overall great group!! We wish the best!

      We worked with Lloyd at our new studio in Miami. Lloyd is a beast! We did like 5 records in 2 days. That says a lot because R&B records entail a lot more work.  Lloyd is fam! 
 

Onestophiphopshop: Which artists do you enjoy working with the most?  

Cool and Dre: We don't consider what we do working. We call it making music with our friends! Game, Wayne, Queen Latifah, Jeezy, C-Ride, Fat Joe, the list goes on! We

have a lot of friends. 

Onestophiphopshop: Describe your production process.  Are you in the studio for the whole track from beginning to end or do you just provide the instruments and step off?

Do you write the songs or just produce? 

Cool and Dre: We have no set process.  We vibe according to the session. Cool might

start something, Dre adds some instruments and vice versa. Or hook verse

idea, whatever.

      It’s a collective effort always.  We just respect each other’s

creative space.. If one of us is workin’ on an idea, we let each other

finish that idea entirely before we interfere or throw in other ideas. 
 
 

Onestophiphopshop: You guys handle many different styles of hip-hop.  Have you ever noticed that working on one artist has any effect on how you work with another

artist or informs the general way you approach music? 

Cool and Dre: Not really.  We understand that when a label sends an artist to us they are

looking to get the best possible record ( A Hit ), but we don't sit there and

be like, “let's make a hit.” We approach it as, “let's make a great record.”

When you’re there trying to make a radio record, it doesn't always work. We

sometimes listen to old records that inspired us or watch old videos just to

get the creative juices flowing.. 

Onestophiphopshop: Tell me about Rateyourdemo.com.  What made you want to start something like this?  

Cool and Dre: We wanted to create a real connection between the people doing

records or beats to Cool & Dre or any other label or industry person on the

site.. Basically an online A& R that really listens to your creation and

gives you helpful feedback that can help you make better records or beats!

Or write songs! We recently found someone crazy on the site.  The ultimate

goal is to really give people a real outlet to get a possible deal and get ahead

in this game.. 

Onestophiphopshop: How do you go about choosing which artists you want to work with?

 
Cool and Dre: We sometimes listen to their music. But most of the time we like the challenge of workin’ with a newer artist and giving them something dope! Like our

homie, Wale!  He had a huge Internet presence but when we got together we made

some special music. That helped take him to another level. 
 

Onestophiphopshop: What are your feelings on Jay-Z's "The Death of Auto-tune?"  Do you think Auto-tune is really a washed up gimmick, or are there still some interesting and innovative ways to use it? 

Cool and Dre: “Death of Auto-tune” was a great record! I don't thing it hurt auto-tune though.  It’s here for the minute. It’s a great tool that enhances one’s creative process.. And it’s helping a lot of people eat, too. 

Onestophiphopshop: How long have you been based in Miami? Could you tell me what it is that makes it a great place for hip-hop and rising hip hop artists?  

Cool and Dre: We've always been in Miami.  We've seen the music scene evolve.  It’s an incredible place to be creative! That's why everyone works here.  It’s the one stop shop!! Sunny beaches , great food, great music, beautiful ladies, great fun! But always

remember, this sunny place also has shady side.

Last Updated on Saturday, 03 October 2009 13:15