Features Behind The Music Alex Borrero: The CEO
| Alex Borrero: The CEO |
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| Saturday, 03 October 2009 12:48 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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He gained entrance into the industry by managing one artist; now, as CEO of the Dream Big Hustle Hard Firm he oversees the careers of many. With over 9 years of experience, he has worked with many of raps’ elite including Slip N Slide Records and Bad Boy Worldwide. Lex, as he prefers to be known, has launched an on-line music conference that allows artists to network as well as receive feedback on their music. After successfully bringing the “Dream Big” showcase to a live audience in As he is currently traveling, Lex provided One Stop Hip Hop Shop with an exclusive interview regarding his career, his company and his future goals. Not to mention some valuable advice for upcoming artists out there so pay attention. OSHHS: What's your full name? LEX: Alex Borrero
OSHHS: So, I understand that you are a CEO, but what was the first job you ever had? What did it teach you?
LEX: Well I started in the industry really young so I didn't have a (quote on quote) real job. I began managing a Latin artist with no experience or knowledge of the business. Then at 15, I was able to secure label meeting for him and with time a distribution deal. This period of my career taught me that you can do anything as long as you Dream Big and Hustle Hard.
OSHHS: How did you become involved in the music industry? LEX: I was selling candy in school to feed my sneaker fetish but it wasn't enough so, one day I noticed that there was a kid who would beatbox and spit during lunch and would always get a crowd. I approached him and we made a record and sold it in school for $3 and the rest is history.
OSHHS: I'm very intrigued by the name of your company, Dream Big/Histle Hard, how did you end up choosing that name?
LEX: Well, I owned a company called Dream Big Management and my long time friend and my once business partner owned a company called Hustle Hard Media, so when we joined forces it was a natural fit. OSHHS: Alot of people dream big, but dont necessarily hustle hard and vice versa. How can your firm help those people? or does it? What exactly do you do? LEX: The DBHH Firm is an Artist & Brand Development Firm, we provide every service an artist or a corporation needs to take an Idea or dream and introduce it into the market place.
OSHHS: Tell me a little about Dreammbighustlehard.com, what is the purpose of the site? LEX: Dreambighustlehard.com is the online music conference, its purpose is to educate as well as create opportunities for up and coming artists, producers, managers etc. OSHHS: You had your "Dream Big" Showcase in LEX: Amazing, Great turn out, dope talent and a crazy panel of industry taste makers. OSHHS: Tell me a little about the artist that won the competition. What prize/services did he walk away with? What was unique about the artists that separated him from the rest? What potential did you see? LEX: His name is Fo-Fif, he came all the way from the West coast, the kid got hits and what I like to call a "StarSwag" the dude just killed it. He will be receiving $2000 in artist development prizes as well as 3 label meeting with A&R's from Bad Boy, Slip N Slide and Interscope.
OSHHS: The SouthBeach Showcase was successful enough for you to contemplate a tour. Describe to me the preparation that is going into making that tour happen? LEX: Well right now we are booking the venues for
OSHHS: What advice would you give artists entering this competetition or beginning a music career? LEX: Learn to establish a unique sound, and learn from those that are at the level where you want to be. A lot of artist have to much pride to learn and thats the reason they don't make it. Aside from that I would say learn how to network, relationship are the key to success in any business
OSHHS: You have quite an impressive resume. With all that you've already accomplished, what else is ahead? What is Lex still dreaming of? LEX: A future in the Film industry, its my first passion. I want to write and direct films as well as use my career and influence to create an international youth ministry.
OSHHS: Is there anything else you'd like people to know about you, your company or any of you endeavours? LEX: Yes If you trying to make it, you need to come see us! Add this page to your favorite Social Bookmarking websites                  
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